Most B2B companies don’t have a marketing problem.
They have a decision problem.
Marketing activity increases, but confidence doesn’t.
Sales works harder, but conversations start too early. Leadership debates priorities instead of agreeing on them.
When that happens, growth becomes noisy, expensive, and frustrating – even when demand exists.
How Reveal Helps
We help leadership teams get clear on what actually governs growth so marketing and sales stop pulling in different directions.
The work is designed to slow things down just enough to:
- Identify where growth is actually constrained
- Clarify priorities and trade-offs leadership agrees to hold
- Align marketing and sales around buyer readiness
- Design a system that governs decisions, not just activity
The result isn’t more activity. It’s focus, confidence, and momentum.
What this work is not
We don’t run day-to-day marketing, manage teams, or own execution.
We focus on direction, alignment, and decision-making — so the people doing the work can do it with confidence.
How the Work is Structured
The Keystone Assessment
The Keystone Assessment is a focused diagnostic designed to identify what’s truly governing growth — before more time or money is spent.
It looks at:
- how buyers actually evaluate and decide
- how marketing and sales support that process today
- where effort is misaligned or wasted
The outcome is a clear decision map:
- what to stop
- what to protect
- what to double down on
This work stands on its own. Some clients use it to realign internally and move forward on their own.
The Keystone Framework
For teams that want help applying the clarity, the Keystone Framework provides a structured way to put decisions into practice.
This work focuses on:
- leadership alignment
- applying the decision map to real decisions
- shaping first-instance execution so direction is clear
- preventing drift over time
I stay involved to guide decisions — not to manage campaigns, tools, or teams. Execution stays with your organization or partners.
Ongoing Advisory (Optional)
Some clients choose to keep me involved periodically as a senior advisor — to pressure-test decisions, maintain alignment, and avoid slipping back into noise.
"There are no marketing magic pills. Instead, we need to do the work - asking the right questions, developing smart strategies, building compelling campaigns, testing, measuring, and evolving... again and again for success."
who we work with
B2B Software and IT
All sorts of B2B businesses now look to tech for solutions that drive efficiency. Great news...except for the glut of new competitors.
Professional Services
Law and accounting firms, business consultancies and others selling their expertise have unique marketing challenges.
Commercial Real Estate
In a highly competitive and volatile industry, a strong brand can help weather the storms, show your value, and win more deals.
Member Associations
Trade associations play a vital role in shaping their industries, but they must convince busy pros to become members and participate.
Sustainability Tech
It may be good for the planet, but you still have to turn prospects into buyers with a compelling case told through integrated channels.
Logistics & Transportation
The complex US supply chain provides incredible market growth opportunities for trucking, warehousing, 3PLs and others.
