



Strategic leadership to build your world-class marketing program

We love helping brands (and the teams behind them) succeed
Marketing is the lifeblood of your business. Done right, it uncovers profitable prospects, taps into new markets, and positions the firm for purposive growth. Done haphazardly or ineffectively, it’s a waste of both money and time.
Reveal helps companies turn marketing into a competitive advantage far faster. We build high-performing marketing programs from scratch, breathe new life into underperforming programs, and provide research-backed strategies that can scale as your firm grows.
Our Fast-Start Fractional CMO program shaves years off the journey with everything you need to build a marketing department that delivers results, including senior-level leadership, tailored strategies, proven systems and tools.
If your current marketing underperforming or delivering weak ROI? Reveal’s Marketing Optimization services can pinpoint trouble spots and provide solutions to quickly turn things around with deep dives into your data, customers, marketing messages, product, marketing tools and the changing marketplace.
Let us help you reach your goals faster. Please get in touch. We’d welcome the chance to connect!
Common challenges Reveal helps firms tackle
- Limited or inconsistent marketing has no clear ROI or impact on sales.
- Brand relevance is waning as new market entrants steal marketshare and customers re-evaluate options.
- Traffic to the website is shrinking and take rates on promotions are flat or down.
- A disconnect exists between what firms are selling and what clients say they actually need.
- Time or resource constrained teams are too stretched to effectively manage a campaign or product launch.
- Sales teams are fighting uphill with few or no marketing qualified leads and little sales support.
- Lack of agility keeps teams mired in outdated approaches and tactics that no longer work.
- Lack of differentiation shrinks margins as prospects view product as a commodity and buy on price.
Measurable Results
Launched legal software brand in U.S. Awareness spiked by 50%, revenue increased 300% YOY and the brand captured the #2 spot in less than two years.
Realigned marketing for truck sales and leasing firm. Account-based marketing targeted new audiences and helped sell more than 3,000 trucks in 9 months.
Built traction for hybrid manufacturer. EV startup saw 50% brand awareness boost and a $4 million sales pipeline thanks to integrated marketing approach.
Landed positive news coverage for construction software products. Leveraged earned media stories in Engineering News Record, Construction Business Owner and dozens more. ROI topped $100k.
"There are no marketing magic pills. Instead, we need to do the work - asking the right questions, developing smart strategies, building compelling campaigns, testing, measuring, and evolving... again and again for success."
who we work with
B2B Software and IT
All sorts of B2B businesses now look to tech for solutions that drive efficiency. Great news...except for the glut of new competitors.
Professional Services
Law and accounting firms, business consultancies and others selling their expertise have unique marketing challenges.
Commercial Real Estate
In a highly competitive and volatile industry, a strong brand can help weather the storms, show your value, and win more deals.
Member Associations
Trade associations play a vital role in shaping their industries, but they must convince busy pros to become members and participate.
Sustainability Tech
It may be good for the planet, but you still have to turn prospects into buyers with a compelling case told through integrated channels.
Logistics & Transportation
The complex US supply chain provides incredible market growth opportunities for trucking, warehousing, 3PLs and others.
“Rob seamlessly embedded with our sales and production teams to define the brand and quickly build interest in the Kinetics Hybrid, managing the multiple marketing channels in a cost effective and impactful way.”
Merritt B.
Former CEO, Crosspoint Kinetics
“Unlike many other consultants, Rob understands our B2B relationships require approaches that are different than more traditional direct to consumer marketing programs. He walks into the initial meeting with a good understanding of our situation and needs and requires very little time from us to educate him on our markets. Creative, effective, timely.”
Mike J.
President, IDS Logistics
“Rob is excellent at achieving consensus in a diverse group environment and is a great client communicator. He has extensive knowledge of martech solutions and can effectively guide clients to the appropriate solution for their firm. I highly recommend Rob’s digital marketing expertise.”
Ashley B.
Sr. Digital Marketing Consultant, Hinge Marketing (former colleague)
“Rob Higley is one of the most creative, hardworking individuals I have ever met. He is passionate about his work and has a great deal of talent. His mind and ideas boggle my mind and I’m honored to have been able to work with him. “
Judith O.
Executive Director, Muscular Dystrophy Family Foundation
“The Reveal team helped develop an exceptional cutting edge retail website. This difficult project required dealing with teams at several large companies and hitting a tight deadline. Rob and his team made us look good, which is the highest praise anyone can offer.”
Kevin K.
Owner, Solaris
“Rob developed the strategic marketing campaigns that increased brand awareness for his clients. Rob was always proactive in his timing and intuitive about a client’s needs. Bottom line, Rob’s expertise made my job easier!”
Sherry T.
Owner, TLC Promotions
“I found Rob’s experience and insight to be extremely valuable in developing effective marketing campaigns and sales tools. His knowledge of our industry and how to reach target audiences would be an asset to any prospective client.”
Ken B.
Sr. Account Executive, Billback Systems























