Most B2B firms don't stall because they lack talent or effort.
They stall because leadership is making the same decisions over and over again — and outcomes don’t improve.
- Marketing activity increasing without momentum
- Sales spends too much time educating and qualifying
- The wrong opportunities enter the pipeline
- Messaging drifts as the business evolves
- Leaders revisit the same decisions every quarter
It’s not a problem with work.
It’s a problem with how decisions guide the work.
How I Help
I work with CEOs and leaders during moments of transition — when strategy, structure, and execution need alignment before activity begins.
This work is different because it’s not about doing more marketing. It’s about:
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clarifying what must hold for growth to compound
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aligning marketing and sales around how buyers actually decide
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defining what decisions no longer need to be revisited
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shaping a system where execution can thrive
When needed, I act as a strategic partner and creative lead to jump-start alignment. Work is intentional, time-bounded, and designed to transition back to your team once momentum is real.
This approach prevents repeated resets and removes friction before it shows up in the pipeline.
How the Work is Structured
Not every company needs the same starting point. Reveal’s Keystone program is designed to meet leadership teams where they are — especially during moments of uncertainty or change. It provides a structured approach to restoring momentum and alignment.
Keystone Assessment
The Keystone Assessment is a focused diagnostic designed to uncover what’s actually constraining growth before more effort, spend, or headcount is added.
It examines:
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positioning and focus
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how buyers move from interest to decision
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where marketing and sales are misaligned
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which decisions are being revisited instead of enforced
The outcome is clarity: what to stop, what to protect, and where focus will matter most.
This assessment often becomes the foundation for broader Keystone work, but it also stands on its own when leadership needs a clear read before committing further.
Keystone Framework & Advisory
When alignment needs to hold over time
Once direction is clear, the Keystone Framework turns strategy into a system leadership can rely on.
It governs:
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how decisions get applied in practice
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how marketing and sales stay aligned as conditions change
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how priorities are enforced without constant escalation
Some teams choose to keep me involved in ongoing advisory support to keep alignment strong and prevent drift. Others use the framework as a durable operating system and move forward independently.
The goal is the same: fewer resets, better decisions, and growth that compounds.
The Transition Playbook
When marketing leadership or direction is in flux
Some of the most consequential decisions get made during transitions.
A marketing leader leaves.
A hire fails.
An agency relationship ends.
Growth stalls and it’s unclear what to rebuild next.
The instinct in these moments is to move quickly. The Transition Playbook is designed to slow things down just enough to avoid making the wrong next move.
This work helps leadership:
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clarify direction before filling the gap
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align on what success should look like this time
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define what kind of team or support will actually work
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reduce risk before hiring, restructuring, or reinvesting
The outcome is not a marketing plan.
It’s confidence that the next decision will hold.
In many cases, the Transition Playbook leads naturally into the Keystone Framework. In others, it creates a clean handoff once direction is clear.
"Most leadership teams don’t have a marketing problem.
They have an alignment problem. And marketing is where it shows up first.”
– Rob Higley
Who This Is For
This work is a strong fit if you:
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are a CEO, founder, or growth leader
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rely on sales to close complex deals
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feel growth should be faster or smoother
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want decisions that hold — not debates that restart
Not a fit if you’re only seeking someone to run campaigns, manage tools, or fill execution roles.
Start Here
Start with the Keystone Assessment — a conversation, not a commitment.
I’ll tell you what’s working, what isn’t, and what needs to be decided — clearly and quickly. No pressure. No spin.
Schedule a conversation — 30 minutes to see if this is a fit.
