Because no two business have the exact same marketing challenges, we tailor our solutions.
Often our consultants are engaged for a set of hours each month – either as your part-time or full-time marketing leader. In conversation with you, they set priorities and quickly work to grow leads, create a content marketing program, review digital marketing, define your brand, help build or coach a marketing team, etc.
In other cases, we deliver on a fixed-fee, per project basis. Our marketing readiness program, for instance, leverages multiple marketing services like research, strategy, branding, and design to deliver a defined set of tools, assets, plans, and guidelines which in-house teams can use to more effectively manage day-to-day marketing.
Let’s talk about your marketing goals and an approach that can work best for your firm.
Fast-start CMO
Experienced marketing leadership that scales with firms to help define the brand, provide strategic direction, develop data-driven marketing programs, interview and mentor marketing teams, establish systems and ensure marketing ROI.
Typical engagements are 8-15 hours per week.
Strategy & Market Intelligence
Better insights drive smarter strategy and impactful marketing.
Together, we can leverage market intelligence and targeted research to chart your firm’s course, add focus to marketing, speed sales pipelines, and fuel consistent business growth.
Marketing Optimization
A one-time (or periodic) project, including market research, brand positioning, digital marketing audits and customer analysis. We can draft an annual plan, make the shift to ABM, oversee a website overhaul, implement martech tools and train teams. A thorough scope and estimate is provided in advance.
Most Popular Projects
Brand Positioning for a Competitive Market
How well does your brand stand out? Is it relevant? We can help define and communicate its 'special sauce' so prospects pay attention. Projects include customer research, competitive analysis, marketing audits, messaging development, and strategic recommendations.
Building the Agile Marketing Machine
Marketing is always evolving. Are you ready to take on the next big challenge? We work with teams to implement the right tools, processes and outreach strategies to cost-effectively compete and generate more qualified leads.
Marketing Check-ups and Optimization
Sometimes a check-up is just what the doctor ordered. We provide a seasoned outside perspective and conduct research (e.g., digital marketing audit, customer interviews) to recommend improvements that will let your firm see consistently better results.
Go-to-Market Launches and Marketing Plans
Getting to your cross-country destination without a map (or app) is tough. So is marketing without a plan. From fledgling products to portfolio brands, our tailored plans provide the marketing map to build the brand, attract the right audiences, and win new business.
Customized Services
Often a project will require a mix of marketing and communications services. We can advise which (and how best) to use any of the following to reach your goals.
- Marketing Strategy and Plan Development
- Brand Consulting and Positioning
- Go-to-Market Planning
- PR/Communications Planning
- Marketing and Communications Audit
- Customer Experience/Buyer Journey Audit
- Digital Marketing Assessment
- Market Research (including VOC)
- Competitive Marketplace Analysis
- Sales and Marketing Alignment
- Account-Based Marketing
- Lead Generation and Nurturing
- Marketing Technology
- Marcom Benchmarking and KPI Measurement
- Agile Team Building and Mentoring
- Marketing Plan Execution
- Creative Direction
- Agency/Vendor Management