Tap into senior marketing leadership that can drive lasting change and make an impact from day one. Reveal delivers strategic, operational and tactical counsel to clients on a scalable, part-time basis.
Great fractional CMOs play a transformative role for client firms facing various challenges to their growth. Often, it’s that the business is young and does not yet have the structure or team in place to lead a truly strategic marketing program. Other times, a business could be experiencing a significant shake-up due to a sale or merger, rapid growth, new competition or unexpected market changes. Reveal’s fractional CMO helps firms gain an invaluable outside perspective, establish data-driven marketing programs and, ultimately, to achieve their goals more quickly (with less learning curve).
When considering whether to bring in a fractional CMO, it may be helpful to think of the choice in terms of the 1) Gap between where your current marketing program is and where it needs to be; 2) Would your situation benefit from a senior level expert; 3) How quickly do you want to see results 4) How important is it to set the stage now for future scalability?
Why/When to use
- Your firm is ready to scale but not yet ready for a full-time CMO (typically the marketing budget is $150-750k per year)
- There’s a need to test the marketability of the business model or concept
- A fast start/quick ramp-up is desired to build momentum and seize an impending opportunity or market opening
- The brand is underperforming or growth has stalled
- A fresh perspective from a unbiased expert would help overcome groupthink and unlock new ideas
- Your firm needs a more structured approach to lead generation and marketing to ensure the budget is spent well and yields the best ROI possible
Key benefits
- Broad perspective from scores of client engagements
- Proven tools and processes to establish a data-driven marketing program
- A deep understanding of target audiences’ needs, leading to a more defined brand that is both relevant and memorable
- Clear strategic direction and consistent marketing performance to allow purposive growth
- Tighter collaboration between marketing and sales to advance prospects through the new business pipeline more quickly
- Recruiting and mentoring a high-performance marketing team
- Connections with well-vetted vendors and partners
A Proven Process
Our approach has been developed over 20 years of working with more than 150 clients. Typical engagements are 10-15 hours per week.
Here’s an example of what a one-year initiative might look like.
Where Do We Start?
Creating a high-performing marketing machine that can propel your business growth starts with a call.
Every business is unique, with its own set of opportunities and challenges, so Reveal doesn’t recommend cookie-cutter solutions. During an initial, no-obligation phone or Zoom call, we will discuss your business and specific goals. Then, we can develop a Fast Start CMO program that works for your timeline and budget. Click here to schedule a conversation.
Case Story
From the Blog
US Truck Seller’s Marketing Shifts into High Gear
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