Better insights drive smarter strategy and impactful marketing that redefines what’s possible.
Let’s chart your firm’s course, add focus to marketing, speed sales pipelines, and fuel consistent business growth.
Imagine you’ve taken a bet that you can drive from Seattle to Miami in four days (Google says it’s 48 hours of driving). The only catch – you can’t use a map or app. How would you do? Would you remember all the critical turns, be able to bypass heavy traffic, and anticipate construction closures?
I’d be a lost mess by day two. A good roadmap (app) makes all the difference.
It’s just as true in marketing.
With 20 years in consulting and a proven approach developed from my work with more than 150+ clients, I provide the marketing roadmaps and targeted research to help your firm:
- Confidently take the most efficient and effective route;
- Avoid time-consuming roadblocks and edge out the competition;
- Discover new markets and audiences worth a detour;
- Invest marketing resources where they’ll get the most mileage;
- Build a memorable brand that prospects want to ride with;
Reach your business goals faster and with a whole lot less stress. Get a guide!
I’d welcome the chance to help. Book an introductory call here.
Services
- Market targeting and segmentation
- Customer research (e.g., executive interviews, surveying, and focus groups)
- Innovation Loop/Feedback (e.g., informal advisory boards, periodic surveying)
- Marketing data analysis (e.g., CRMs, campaign performance, brand awareness)
- Competition review
- Marketing readiness assessment
- Business strategy
- Marketing strategy
- Go-to-Market strategy
- Marketing and communications plans
- Digital and content marketing plans
- Positioning B2B and service brands
- Rebranding
- Internal branding (culture and organizational communications)
- Creative direction/Brand steward (see fractional CMO services)
- Marketing program audits
- Digital marketing/online brand audits
- Benchmarking (OKR/KPI recommendations)
- Campaign performance and diagnostics
- Marketing readiness assessment
- Marketing and sales alignment
- B2B content / Pipeline tools planning
- RFP reviews and recommendations
- Marketing management (see fractional CMO services)
Related Reading
US Truck Seller’s Marketing Shifts into High Gear
A pending sale was the impetus for this semi-truck broker to bring in outside expertise for a brand realignment and a shift to more profitable target segments.
When is the Right Time to Scale Your Firm’s Marketing
Rolling out a new service, trying to reach new markets or outpace increasing competition? It could be time to invest in marketing. Consider these key questions.