We’ve helped B2B firms in a variety of industries
define brands and capture more market share
The increase in law firm mergers and demergers has left many finance departments scrambling as they look to integrate data from disparate systems or bring new divisions online with the home office. Our client, Basal Enterprises, helped these law firms navigate the technical and structural issues around their billing and practice management software.
The technology implementation firm competed in a highly specialized space with some very large, entrenched players. Reveal Consulting sought to professionalize the three-year-old brand and position the Basal team of senior strategists and implementers as subject matter experts that could provide critical, unbiased counsel. Our integrated marketing campaigns included advertising creation, brochure and sales sheet development, e-marketing, social media, website design, and trade show booth design and support.
Basal enjoyed rapid growth including key contracts with several AM Law 200 ranked law firms.
Crosspoint Kinetics, a Cummins subsidiary that produced a hybrid for class 3-7 buses and trucks launched in 2013 into a competitive and uncertain alternative fuels marketplace. Encouraging adoption of new, more economical and earth-friendly technologies to transport people and materials still requires a fair bit of education and persuasion.
Reveal Consulting provided a contract marketing director 80 hours per month to help build the Kinetics Hybrid brand preference among public transit and private sector fleet managers. Reveal’s CMO embedded with the Kinetics’ team – helping to define the brand (through websites, collateral, ads, etc.), developing a cost-effective strategy for generating viable leads, managing the day-to-day tactical implementation including public relations and planning trade show appearances, and development/selection of sales and marketing systems to facilitate lead nurturing.
Indianapolis is the crossroads of America and a major hub for warehousing and transportation providers. Reveal Consulting has provided marketing support to several logistics and third-party logistics (3PL) firms including IDS Logistics and its predecessor LOGISCO.
IDS provides warehousing, transportation management, packaging and other supply chain support to clients throughout North America. Our team helped the company define and communicate its brand story more clearly via a cost-effective mix of integrated marketing tactics. We also helped the company highlight its recently added fulfillment and intermodal transportation services through an updated Web site and marketing materials as well as targeted microsites that provide more detail about the two service offerings to segmented audiences.
Billback System, a global leader in cost recovery technology for law firms had offices in Sydney, Australia; London, England; and Dayton, Ohio. Clients included many of the top 100 law firms outside of the U.S. New to this market, Billback enjoyed exceptional marks for customer service but suffered from low awareness. The company asked Reveal Consulting to act as marketing change agents and catapult it from a 3rd place player in a saturated technology marketplace to the provider of choice.
Reveal Consulting helped Billback accelerate its market growth by developing and implementing strategic marketing plans, systemizing the process, and improving the sales pipeline. We created tools including sales sheets, video testimonials, whitepapers, articles and direct mail pieces. Reveal personalized the email marketing experience using the lead generation/marketing automation software Silverpop. We redefined the company website into a brand-positive, lead generating tool. Our creativity helped Billback get noticed at trade shows, in PR-generated news articles and in targeted advertising. And, our sales support helped Billback’s sales team advance prospects through the various stages of the buying process faster.