We Billback. Do You?
Billback System, a global leader in cost recovery technology for law firms had offices in Sydney, Australia; London, England; and Dayton, Ohio. Clients included many of the top 100 law firms outside of the U.S. New to this market, Billback enjoyed exceptional marks for customer service but suffered from low awareness. The company asked Reveal Consulting to act as marketing change agents and catapult it from a 3rd place player in a saturated technology marketplace to the provider of choice.
Reveal Consulting helped Billback accelerate its market growth by developing and implementing strategic marketing plans, systemizing the process, and improving the sales pipeline. We created tools including sales sheets, video testimonials, whitepapers, articles and direct mail pieces. Reveal personalized the email marketing experience using the lead generation/marketing automation software Silverpop. We redefined the company website into a brand-positive, lead generating tool. Our creativity helped Billback get noticed at trade shows, in PR-generated news articles and in targeted advertising. And, our sales support helped Billback’s sales team advance prospects through the various stages of the buying process faster.
Impressive 18-month Impacts
- Awareness grew by nearly 50% among key segments.
- Confirmed product demonstrations tripled in our first year.
- Revenue from new clients increased by more than 300% in the U.S.
- Sales in the U.K. nearly doubled.
- The company was profitably sold to a former competitor.